Creative Brief

Healing Minds Hypnotherapy Testimonial videos

 

Aim

To help Healing Minds Hypnotherapy provide an insight to the experience their customers should expect during a session. This helps to reduce the potential purchase anxiety associated with hypnotherapy.


Current Brand Feel

Quite light, happy and relaxed feel, this can be achieved with high key but soft lighting options.


Example Videos

These example videos each contain some aspects of options to be included to produce something which aligns with what you need to achieve. DISCLAIMER - I did not make any of these videos, these are just suggestions/examples.

Lighting is a little poor, but the content and format is actually quite good. Though would suggest not having an interviewer present.

Nice format, look and feel is a little more corporate but the ideas of product and process shots are good for the likes of option 2 and 3 below, just needs a slight tweak for your brand in regards to colours and lighting. 

Nice testimonial format, simple but quite clean.


Options

Freebie

Cost - Free

Time - 2 hours Total - 1 hour shooting on site and 1 hour post production work

End Result - 2-3 minutes of video for each client (assuming 2-3 clients) in a basic format with no frills. i.e. basic intro, no exit credits, no music, just the client by themselves in front of the camera talking about the experience.

Deliverable - 1 video per client, max 3 minutes, no music, basic intro options. All delivered via Dropbox.

Time to Deliver - 2-3 weeks

This is free as I would be keen to use this for self promotion of video services later in the year.

 

1/2 Day

Cost - £350

Time - 1/2 day - 2 hours shooting on site and 2-3 hours post production work

End Result - 4-5 Minutes per client (assuming 2-3 clients) with basic intros and basic music overly. Again an interview format but also including some shots of a 'staged' session and perhaps showing off the room/location. May also combine all the testimonials into one long version as well as individual ones for each.

Deliverable - 1 video per client, max 5 minutes. 1 combined video of all client testimonials. Basic intro options, basic music in video. All delivered via Dropbox.

Time to Deliver - 2-3 weeks

I need to charge for this as this involved considerably more work

1 Day

Cost - £500

Time - 1 days - 3-4 hours shooting on site and remainder in post production work

End Result - 4-5 Minutes per client (assuming 2-3 clients) with advanced intros, in video title bars and high quality music overly. Again an interview format but also including some shots of a 'staged' session and perhaps showing off the room/location. May also combine all the testimonials into one long version as well as individual ones for each. Also adding a video from you, and will involve music selections for the video(s).

Deliverable - 1 video per client, max 5 minutes. 1 combined video of all client testimonals, optional video of owner talking about the business. Advanced intro options, high quality music in video. All delivered via dropbox.

Time to Deliver - 3-4 weeks

Option 4 - Full Advert Production

Cost - £TBC

Time - 5-7 days

End Result - 4-5 Minute advert, this would be a full on professional advert, with crew, full days shooting, studio time etc. adding this as an option I can arrange but this would require further work to accurately quote.


What to Expect

What to expect on the lead up to, on the day of filming, and afterwards

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Preparation

Ensure the models/clients are happy to participate and are willing to sign a model release form on the day of filming

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On the day

I will turn up around 1-2 hours prior (depending on the type of engagement) to starting filming to setup lights and get location prepared/de-cluttered and do sound checks prior to capturing the first piece of content. Also be prepared for the possibly of more than a few takes of a video, typically the ratio of captured video to useable content is 10:1 so 10 minutes captured for every one minute that is actually usable and deliverable.

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Afterwards

Delivery time lines are highly dependent on the volume of video captured. For a typical 1-5 minute video the process will take around 2-3 weeks for delivery. During this you may be presented with several options for the end result.

Additional Options

If intro/outro/titles and/or music is required then a selection process is usually done 1-2 weeks after the original capture.